Expect the Unexpected

Almost 70% of the population die intestate so I created this campaign to encourage people to make a will. The concept is based around unexpected and unfortunate deaths to highlight the fact that you just don’t know how or where you will die. Cheery huh? The main focus of the campaign is a series of leaflets with each one featuring a different aspect of making your will.

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About arlakean

Freelance lighting technician, student of graphic design, model horse repairer, avid knitter, part-time lady and new blogger… there isn't a lot I don't do.
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